![]() She says physical goods are still the largest percentage of the company’s revenue currently, (which the company declined to disclose.) And the exposure alone could help remove the fear factor around coding and computer science in general, which could also benefit them in the long-term.įor GoldieBlox, expanding its product line further into digital is something that’s critical for the company, in terms of its bottom line.Īccording to founder and CEO Debbie Sterling, the company has sold over 1 million toys and is available in over 6,000 retailers, like Barnes & Noble and Toys R’ Us. That’s not the same as saying apps like this can actually get kids to learn to code, though.īut while getting a young girl into coding won’t as simple as plopping them down in front of a game, it certainly can’t hurt. To what extent apps like these actually encourage new users to pick up coding later in life is still something of an unproven concept, however. There has been no real research on whether exposure to coding apps and toys actually build enthusiasm or motivate young players to fully immerse themselves in computer science as they grow older.Īt best, research has proven that classroom exposure can help build CS skills later on, or early exposure can help women stay in the field in college. But the app tries to present these in a way that feels more like play than a school assignment, of course.Įssentially, the app uses storytelling as the hook that pulls in kids and gets them to learn about these coding concepts, which they put into practice as a means of progressing through the game world. In the game, several coding concepts are introduced, including sequential execution, mental modeling, debugging, clean code, and tuning procedural generation. The map also gets trickier as players progress through the game. The the gameplay involves the company’s flagship character, a young engineer called Goldie, who is trying to deliver cupcakes to everyone in town.īut along the way, players will have to execute a sequence of commands in order for Goldie to pick up ingredients and cupcakes, then deliver them to Bloxtown. ![]() As the name implies, the new app’s goal is to teach children, ages four and up, the fundamentals of coding through a puzzle-filled game. GoldieBlox, the educational toy, book and game maker best known for its line of engineering toys aimed at young girls, is expanding its digital footprint today with the launch of its first paid application: GoldieBlox: Adventures in Coding.
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